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Lalique Selects Albéa for Satine Fragrance

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By: Jamie Matusow

Editor-in-Chief

 
 
For the introduction of its latest EDP, Satine, with accompanying sampler and perfumed body lotion and shower gel, Lalique wanted a sensual, graceful, and ultra-feminine sensibility, evocative of the delicate pink of satin.

In partnership with Albéa’s team, Lalique selected the company’s Panache spray technology platform for the 30-, 50-, and 100ml retail perfume. To support the promotional launch of the fragrance, Lalique selected the Sof’n’Touch sampler for the mini-version of the Satine fragrance. In addition, the launch of the fragrance also includes the company’s 50mm cylindrical tubes, which were used for the two flankers: a perfumed body lotion and shower gel.

The glass, silk-screened version of Albéa’s Sof’n’Touch sampler is decorated with a handcrafted elastic string around the collar of the mini-product, designed to capture the ballet slipper motif.

More info: www.albea-group.com

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